| The Twitter Book |  | Authors: Tim O'Reilly, Sarah Milstein
Publisher: O'Reilly Media, Inc.
Category: eBooks
In Stock
Rating:  38 reviews
Sales Rank: 36,108
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Pages: 240
Number Of Items: 1
Dewey Decimal Number: 302.30285
ASIN: B00283VSFS
Publication Date: April 27, 2009
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| Editorial Reviews:
Amazon.com Review
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.
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2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?
Four Important Things to Search For
If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.)
2. Your Twitter account name. Don’t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas.
Product Description
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
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| Customer Reviews:
Showing reviews 1-5 of 38
Great book for Twitter newbies! May 11, 2010
Faith Joy
Very easy to understand book for those just getting started with Twitter. I highly recommend it. Was able to get through it in just a few hours.
The Invaluable Guide to Getting Started with Twitter March 31, 2010
J. J. Kwashnak (Monroe, LA)
Twitter is one of the buzzwords most bandied about in terms of social media and marketing, yet it is the one that most defies simple explanation. In most cases, when someone asks about Twitter they are told that they just need to explore it for themselves. Some see Twitter as the ultimate expression of narcissism ("I'm eating a bowl of cereal right now.") but at the same time it has become a force for information - much early information on the Mumbai terrorist attacks and the plane landing in the Hudson first came from Twitter users. And of course business buzzwords exclaim "You have to get your company on Twitter." O'Reilly and Milstein step in, extend a helping hand for the new user and help shine a light on the world of microblogging. Step by step, amply illustrated with screen shots and actual "tweets" the authors get the reader through signing up for the service, how it works, what the lingo means and how to try and avoid the pitfalls novices are prone to. Twitter is notorious for having "no rules" but it does have a number of (written and unwritten) "conventions" that can make or mar the experience of a new user. The book is not a "how to" as much as a "let us show you around, and introduce you to many of the helper sites that you might want to explore further." An experienced user may find the book only slightly helpful, but for the new user it can be an invaluable guidebook to getting up and running in Twitter with a positive experience. If possible this book should be required reading when someone signs up for a new Twitter account.
Oh. NOW I understand Twitter! March 15, 2010
kbix (Portland, OR)
If you're a student of tried and true old school networking and marketing, you're probably not using Twitter correctly, if at all. Perhaps you just don't get it. "How is this supposed to help me?"
Twitter is different from any other social networking site. When I first heard about it, like so many others, I had a one-word description for it: Stupid.
But millions of people can't be wrong. This book explains the philosophy behind Twitter. It offers real life examples and links to many other sites you can use in conjunction with Twitter, making it more effective.
Remember when the fax machine first came along? No way did it replace the mail service; but it proved priceless in certain situations where regular mail fell short.
Twitter is kind of like that, and this book really helps to explain it. While I'm still learning to use Twitter effectively, this book has already saved me so much wasted time of using it incorrectly.
 Tweet! Tweet! March 11, 2010
D. A. Allen (Suffolk, VA)
The Twitter Book is a fun read, with a simple and easy-to-follow (no pun intended) layout. You really don't know what you're missing until you check out this book. The book layout is a small size that's easy to handle, and every other page gives clear screenshots and callouts with examples of what they're describing in the text. On my blog (click my name above and search for the entry "Tweet! Tweet!"), I give a breakdown of each chapter with a few highlights of things that helped me, along with a few recommendations I have for the next edition.
Overall, I learned a lot of cool tips from this book, as well as interesting and knowledgeable people to follow. The Twitter Book is a great primer for anyone who wants to expand their network, supplement their job search or customer base, or make new friends and contacts.
Excellent Introduction To Twitter March 3, 2010
tvtv3 (Sorento, IL United States)
I use the Internet and I have a Twitter account. I didn't open an account until June 2009 and even then I was a bit skeptical about Twitter. I really don't need to know what Larry Smith ate for breakfast or that my neighbor down the street just went to the bathroom. However, I eventually realized and understood how valuable a tool Twitter could be and no longer view the medium in disdain. Much of this understanding came after I read THE TWITTER BOOK by Tim O'Reilly and Sarah Milstein.
THE TWITTER BOOK is written not only for people who have never heard of Twitter, but for those, like I used to be, who are interested in using the social networking tool but are a bit wary of it. I used the book for a several months after reading it; I kept it by my computer and used it as a reference tool.
The book is quite easy to read. It contains six chapters, each of which are filled with colorful illustrations, vivid screenshots, and helpful tips. The first chapter in the book describes how to open a Twitter account, what you can type, basic Twitter jargon, and where to go if you need help. The second, third, fourth, and fifth chapters all have to deal with how to accumulate followers, what trends are, programs to help you become a more prominent person in the Twitterverse, how to reply back to messages, the best things to retweet (RT), what you should share about yourself, and much more. The sixth and final chapter of the book is oriented towards those who want to use Twitter for business purposes and how to incorporate the tips, lessons, and strategies you've learned into improving your business presence in the on-line world.
THE TWITTER BOOK is easy to read and understand. It gives a solid foundation of the basics for new Twitter users, but if you've already been using Twitter for awhile, you probably won't find much use in THE TWITTER BOOK. If you're interested in Twitter or have just starting writing tweets and want to know more, I highly recommend THE TWITTER BOOK.
Showing reviews 1-5 of 38
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